Packaging Trends: Dueling Octagonal Boxes
Another twist on an untapped market
by Cyril Penn
Aug 2011 Issue of Wine Business Monthly
Boxed wines, also known as bag-in-the-box wines or cask wines, have many benefits. They stay fresh for weeks after opening and are easy to store and pour. They offer reduced production costs for wineries, and there’s an argument that they’re more environmentally friendly than bottles. For consumers, they usually represent a value—often the equivalent of four bottles for the price of three. While the larger 3-liter boxes are often associated with inexpensive (i.e., “cheap...
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