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August 2011
Wineries Connect with QR Codes
As QR Codes grow in popularity, some users wait for newer, improved technology.
by Paul Franson
A technology originally developed to help a car manufacturer track parts is turning into the latest tool for wineries to connect with their customers—literally. New two-dimensional codes that look like miniature crossword puzzles are joining one-dimensional Universal Product Codes (UPC) on labels, cases and promotional material to allow customers to immediately connect to a winery’s website or marketing system. Even as the codes are growing in popularity, however, some observers t...
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