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July 2011
Promoting Wine On-Premise with Social Media
Operators up the ante with innovative, new web-based programs.
by Liza B. Zimmerman
Reservation, discount, promotional and communication programs such as Twitter, OpenTable, Foursquare, Facebook and Groupon have long been used to drive business on slow nights, promote special dinners or dishes and offer freebies for regular customers. However, many operators are finally also harnessing this technology to successfully promote their wine lists, programs and special events, despite the challenges of legal issues and demographic restrictions. According to the National Restaurant A...
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