Off-Premise Wine Sales Increase Through March
Jun 2011 Issue of Wine Business Monthly
Off-premise wine sales data increased 3.2 percent from the same period of the previous year in the 52 weeks ending April 2, 2011, according to The Nielsen Company-tracked data. In the 4- and 13-week figures ending April 2, Easter sales were not included as the holiday fell on April 24 this year; last year it fell on April 4, 2010. Domestic wine sales increased 4.8 percent while imported wine sales fell 0.4 percent in the 52 weeks ending April 2. In case volume during that same period, domesti...
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