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June 2011
How Restaurants Use Consultants to Fine-tune Their Wine Programs
A closer look at the ways a handful of marketers influence the national restaurant scene and some advice for producers who want to reach them
by Liza B. Zimmerman
Liza B. Zimmerman is the editor of Cheers magazine and the San Francisco-based principal of Liza the Wine Chick, a wine writing and consulting firm. She is also the wine columnist for the San Francisco She also served as managing editor of Market Watch, associate editor of Wine Enthusiast and associate editor of the magazine of La Cucina Italiana.     The bulk of national chain accounts have been working with a small group of specialized marketing consultants for more ...
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