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Jun 2001 Issue of Wine Business Monthly
Editor: Recently, several news articles have talked about the conflict between wineries for the proposed California American Viticultural Area (AVA) and the opposition by the Coalition for Wine Consumer Protection. What no one has mentioned is that neither group is helping consumers. The Chalone Wine Group is offering a solution to the problem.Consumers depend on the terms "Coast" and "Coastal" on wine labels as a sign of quality to help in their buying decisions. That's why we applaud the effor...
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