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May 2011
Take Stock of Your Tasting Room
How to choose and display non-wine merchandise to get your cash registers ringing
by Michael S. Lasky
Want to know what the best selling non-wine merchandise is at other wineries? Many wineries cited competitive reasons for not commenting but we uncovered some unique items along with some sound advice from tasting room and marketing consultants to help wineries stock and display items that may help increase their profits. While most industry sales statistics point out that non-wine SKUs on average represent 10 percent of tasting room sales, they still are an essential contributor to overall...
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