Follow us on Twitter Subscribe to Wine Business Monthly Wine Business Monthly Archives Advertise in Wine Business Monthly About Wine Business Monthly homepage homepage homepage Wine Business Monthly Homepage
Wine Business Monthly - The Industry's Leading Publication for Wineries and Growers
Sign In | New User? Register  
May 2011
Direct to Consumer Survey Report: Tasting Rooms Lead DTC Growth
Winery DTC sales continue to grow, compliance issues and lack of marketing tools cited as barriers to continued growth
by Cyril Penn
Summary: • DTC sales are growing in all three channels, with tasting room sales growing faster than wine club or web sales. • More than 50 percent of wineries indicated they have increased the number of SKUs offered in their tasting rooms. • Wineries cite compliance issues and lack of DTC marketing tools (such as CRM systems) as the biggest barriers to maximizing DTC sales. Wine Business Monthly’s sixth annual Tasting Room Survey Report looks at trends in dir...
» Article access restricted to registered members of
Already a Member?

Click the button below to sign in:

Don't Have an Account?

WBM is the leading publication for the Wine Industry.

• In-depth Product Reviews
• Industry Trends & Analysis
• Access to over 10 Years of Articles

Registration is FREE and EASY.

subscribe to print | archive | advertise | 800-895-9463
Copyright© 1994-2015 by Wine Communications Group. All Rights Reserved. Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.
subscribe to print | archive | advertise | 800-895-9463