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May 2011
Direct to Consumer Survey Report: Tasting Rooms Lead DTC Growth
Winery DTC sales continue to grow, compliance issues and lack of marketing tools cited as barriers to continued growth
by Cyril Penn
Summary: • DTC sales are growing in all three channels, with tasting room sales growing faster than wine club or web sales. • More than 50 percent of wineries indicated they have increased the number of SKUs offered in their tasting rooms. • Wineries cite compliance issues and lack of DTC marketing tools (such as CRM systems) as the biggest barriers to maximizing DTC sales. Wine Business Monthly’s sixth annual Tasting Room Survey Report looks at trends in dir...
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