TastingRoom.com Creates New Sales Channel and Marketing Tool for Wineries
"Try before you buy" consumer wine business could open the door to new customers.
by Paul Franson
Apr 2011 Issue of Wine Business Monthly
A seemingly unlikely source is helping wineries market their wines—and creating a new sales channel for them at the same time. TastingRoom.com has perfected the technology to package wine in miniature 50ml wine bottles that can be used by the winery to provide samples to the trade, consumers and the media, and it is also creating a new “try before you buy” consumer wine business that could open the door to new customers. The company unveiled its first offerings, packaging w...
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