What's Cool: Eye-tracking Technology
Behavioral research complements package design.
Apr 2011 Issue of Wine Business Monthly
Editor's Note: What's Cool is a monthly column by Bill Pregler that includes products that are smart, make your tasks easier and provide cost or labor savings. Send new product information to Bill Pregler at firstname.lastname@example.org. When walking the wine aisles in an unfamiliar grocery store and being assaulted by hundreds of labels, have you ever thought why you reach for a particular bottle? In advertising speak, this is called “stopping power” or the ability of a package to s...
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