Wine Business Monthly - The Leading Print Publication for Wineries and Growers
Sign In | New User? Register

The Right Package

Apr 2011 Issue of Wine Business Monthly
There’s a marketing guy I know who often says you can do 85 or 90 percent of the work and have a great product but that if you don’t worry about the other 10 or 15 percent of the work involved in packaging it, you may wind up with zero percent of the credit. Those final details count. I tell my son something along these lines when I’m encouraging him with his homework. The same concept applies to pretty much any product, including wine. Another person I know frequently compl...
» Article access restricted to registered members of

Don't Have an Account?

WBM is the leading publication for the Wine Industry.

• In-depth Product Reviews
• Industry Trends & Analysis
• Access to over 10 Years of Articles

Registration is FREE and EASY.

Already a Member?

Click the button below to sign in:

subscribe | archive | advertise | 800-895-9463

Copyright© 1994-2015 by Wine Communications Group. All Rights Reserved. Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.