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The Right Package

Apr 2011 Issue of Wine Business Monthly
There’s a marketing guy I know who often says you can do 85 or 90 percent of the work and have a great product but that if you don’t worry about the other 10 or 15 percent of the work involved in packaging it, you may wind up with zero percent of the credit. Those final details count. I tell my son something along these lines when I’m encouraging him with his homework. The same concept applies to pretty much any product, including wine. Another person I know frequently compl...
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