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Mar 2011 Issue of Wine Business Monthly
Top Story: Wine Institute Launches New Global Branding Campaign Wine Institute, the association of California wineries, announced the launch of a new global branding campaign featuring a “California Wines” logo to boost exports. The Discover California Wines campaign invites consumers worldwide to experience the “Golden State’s richly diverse wine offering” through images of iconic landmarks, rural vistas, seasonal cuisine and the active, sustainable lifestyle link...
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