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A New White Zin is in the House

Moscato sales see a lift from Americans' passion for off-dry wines.
Mar 2011 Issue of Wine Business Monthly
We all know the adage that Americans talk dry and drink sweet. Riesling never quite made the cut—maybe it seemed too Germanic and hard to understand—but Moscato seems to be upping the ante on sophisticated and appealing upscale, off-dry wine offerings. It has the advantage of being easy to say, is produced both domestically and abroad and has a pleasant and accessible fruit profile. It can pair with dessert or be the center stage sweet of the evening. Moscato d’Asti, the best-...
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