How Paso Robles and Monterey AVAs Got on the Map
AVA associations are expanding the sales capabilities for their member wineries and growers through interactive maps.
Feb 2011 Issue of Wine Business Monthly
Does this sound familiar? The conventional AVA maps found on most winery association websites guide visitors to the member wineries in the particular area. Nice. All of the maps are two-dimensional and static, often available at a PDF-download so anyone can print out their own copy. Nice. They pinpoint where each winery is and often feature a web link to either a specific page devoted to each or include a direct link to the home page of the winery’s website. That’s nice also. The Pa...
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