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February 2011
The Over $20 Price-point Reemerges
The retail wine market sees a peak in sales.
by Liza B. Zimmerman
The top wine price-points over the past couple of years have mostly hovered at the lower end of the scale. Retail sales of $10 a bottle were the hot ticket, and big spenders sometimes pushed the till up to $15 or $16. Off-premise operators were hardly seeing much enthusiasm for wineries’ new $100 releases. While spending may never reach previous heights, there does seem to be some realignment in the most popular retail by-the-bottle price-points. Interest in the $20 and above price catego...
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