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February 2011
Icône Elegance
A promising attempt at quantifying oak chemistry to produce a consistent barrel
by Curtis Phillips
Seguin Moreau has introduced a new line of barrels called Icône Elegance, which is aimed at “elegant” high-end wines. In actuality, Icône is more than just a new branding or line of barrels. It is both a product and a process. While the product is available now, I would argue that over the long-run, the process is likely to be more important than the product itself. The initial product, “Icône Elegance,” may seem like just another brand positioning for F...
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