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Icône Elegance

A promising attempt at quantifying oak chemistry to produce a consistent barrel
Feb 2011 Issue of Wine Business Monthly
Seguin Moreau has introduced a new line of barrels called Icône Elegance, which is aimed at “elegant” high-end wines. In actuality, Icône is more than just a new branding or line of barrels. It is both a product and a process. While the product is available now, I would argue that over the long-run, the process is likely to be more important than the product itself. The initial product, “Icône Elegance,” may seem like just another brand positioning for F...
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