Innovation and a New Blog
Feb 2011 Issue of Wine Business Monthly
A few years ago, when I was invited to a wine and glass tasting seminar to be led by Maximilian Riedel, the 11th generation chief executive at Riedel, I was skeptical, to put it mildly. I declared that I would gladly attend but that the concept was completely @#@#&@ ridiculous. Maximilian Riedel is quite the showman, though. To my amazement, I left the seminar convinced that –hal·le·lu·jah – I’d seen the light, that indeed there was a relationship betw...
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