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December 2010
Calling All Wineries: How Phone Apps Can Increase Business
Should developing mobile apps for cell phones be next on your agenda?
by Michael S. Lasky
Wineries, like most businesses today, have flocked to the social media sites—Facebook, Twitter and even the video-centric YouTube—to mine their mass marketing potential. And while there has been measured success with this billboarding in the rapidly expanding digital domain, the ever-growing platform of mobile phone applications has been largely ignored, overlooked or timidly considered for its vast potential. That’s understandable. Let’s face it: Starting a Facebook o...
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