Wineries Continue to Lighten Up
For some wineries, the higher financial and environmental costs of heavy glass make no sense anymore.
by Cathy Fisher
Dec 2010 Issue of Wine Business Monthly
As the wine industry has evolved, so have its wine bottles. Thirty years ago U.S. winemakers had just a handful of bottle choices which, for a smaller industry, fit winemakers’ needs just fine. Since then, bottle options have grown immensely, moving in recent years from a greater shift towards specialty bottles, in the hopes that wineries could differentiate their brands further, to today, where wineries are doing everything they can to save money and move inventory, including switching ...
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