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May 2001
E-Commerce Adoption in the Wine Industry
by Liz Thach & Curtis Eaton
Should you be investing more in e-commerce? Is the time right to consider the Internet as a viable part of your wine business strategy....or is it still an over-hyped concept that won't make much impact?With the recent demise of many dot.com businesses, and relatively low usage rates reported on previous wine industry e-commerce surveys, it wouldn't be unexpected to find that most members of the wine community are lukewarm on the subject. However, the results of one of the most comprehensive sur...
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