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Freud on Wine

May 2001 Issue of Wine Business Monthly
Originally published, January 1998, in the Turrentine Market Update Newsletter. Reprinted with permission.A psychologist associated with the wine business, speaking on the guarantee of anonymity, characterized wine professionals as follows: winery owners sometimes exhibit a tendency to megalomania. Winemakers, as a class, tend to be detailed-oriented, anal-retentive types. Growers lean towards the paranoid-delusional. And marketing people are just plain loony.Not many of the people who run the w...
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