Wine Business Monthly - The Leading Print Publication for Wineries and Growers
Sign In | New User? Register

The New Tasting Rooms Get Personal

Apr 2001 Issue of Wine Business Monthly
Many of the new and recently renovated visitor centers in Napa and Sonoma counties want to go where no tasting room has gone before. They want to amp up the visitor experience, in most cases by scaling it down. They want to demystify the connection between food and wine while offering component tastings, library wines, "cellar gems," barrel samples and small, specialized seminars. They want to create a branding experience that increases consumer loyalty. They want to get cozy.And they want to pu...
» Article access restricted to registered members of

Don't Have an Account?

WBM is the leading publication for the Wine Industry.

• In-depth Product Reviews
• Industry Trends & Analysis
• Access to over 10 Years of Articles

Registration is FREE and EASY.

Already a Member?

Click the button below to sign in:

subscribe | archive | advertise | 800-895-9463

Copyright© 1994-2016 by Wine Communications Group. All Rights Reserved. Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.