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Nov 2010 Issue of Wine Business Monthly
‘California First’ Program Captures Media and Trade Attention During California Wine Month In September—proclaimed California Wine Month for the sixth consecutive year by Governor Arnold Schwarzenegger—the Wine Institute and the California Association of Winegrape Growers hosted regionally-themed grand tastings for trade and media in their home state for the first time in four years, with events in San Francisco and Los Angeles. The events were part of the California Fi...
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