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Retailers Eye Private Label Growth

Nov 2010 Issue of Wine Business Monthly
SALES OF PRIVATE label goods at retail have grown since the recession started. According to research by The Nielsen Company, 22 percent of all consumer goods in sold in the food and drug stores it tracks are private label by volume - up about two percentage points since 2007. Contrast that with the wine sector, where Nielsen conservatively estimates private label sales make up just 3.7 percent of sales in food and drug stores. Or consider foreign markets such as the U.K, where private labels...
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