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Oct 2010 Issue of Wine Business Monthly
Study Reveals How Experience and Memory Can Influence Wine Choices Does the order in which wines are presented for tasting influence which one people will like best? It depends on how many are being tried and who’s doing the tasting, according to a marketplace behavioral specialist at Brock University in Ontario. Antonia Mantonakis, a cognitive psychologist by training, is an assistant professor in Marketing and International Business Strategy at Brock. Her recent presentation at Brock&r...
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