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October 2010
Marketing Conundrum
Research shows organic practices raise wine scores and prices (if the wineries don't talk about them)
by Cyril Penn
A recent economic analysis of more than 13,000 wines shows that wines which are “eco-certified” command prices that are seven percent higher and obtain somewhat higher Wine Spectator scores—great news for wineries and growers that have made the investment. Ironically, the study also shows that highlighting those eco-practices on the label reduces a wine’s price by an average of 20 percent. Just one-third of wineries with eco-certified wines actually include that informa...
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