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September 2010
Cost-efficient Viticulture is Just Good Grape Growing
Falling grape prices means that growers need to reduce costs.
by Mark Greenspan
It’s a reality of the times: wineries, faced with mounting inventory as well as downward price pressure, are forced to reduce their intake of grapes. Avoiding the economics lesson that someone with my surname should understand, it is clear that grape prices have been declining and will continue to do so. Grape contracts are expiring, and most will be redrawn with a lower price tag on each ton of fruit. What are growers to do? The only control available to the grower is to reduce farming co...
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