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September 2010
Cork Industry's Public Relations Campaign Gains Steam
100% Cork Facebook Page Tops 18,000; Majority are Women
APCOR, the Portuguese Cork Association, recently launched a global marketing campaign to increase consumer awareness of cork. The cork industry’s consumer campaign emphasizes natural cork’s benefits in terms of the environment—its position as a natural and renewable resource with a low environmental footprint. The campaign is seeking to create demand for natural cork where it will likely matter most: with consumers, and therefore with the gatekeepers that make the market&mdash...
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