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August 2010
Sizing up the Size of the DTC Market
AN ARTICLE IN THIS ISSUE summarizes results of a new market study on direct to consumer wine shipments, showing that they represent 2.6 million cases of annual sales, about 1 percent of domestic production. A total of 6 million cases are sold directly to consumers, but more than half of it, 3.4 million cases, is sold in the tasting room for carryout. The study is important because it is the first based on actual shipping transactions, providing a better understanding of the size and scope of the...
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