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August 2010
First Transaction-based Market Study of DTC Shipments
DTC volume increased 8.9 percent year on year, value rose 4.9 percent
by Cyril Penn
Highlights • Top shipping months: October, November and March • Top varietal by bottle price: Cabernet Sauvignon • Small wineries ship the most cases • Top varietals by volume are Cabernet, Pinot Noir and Chardonnay • Napa leads regions in: Cases, dollars, bottle prices • California takes the most shipments, then Texas • New Yorkers pay the most per bottle • DTC shipments grew 8.9 percent by value in April A report based on new data indicates ...
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