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Jul 2010 Issue of Wine Business Monthly
Top Story Important Consumer Cues for “Occasional” Luxury Wine Buyers Who Represent 40 Percent of Luxury Sales U.K.-based market research firm Wine Intelligence collects survey data each year from roughly 60,000 regular wine drinkers in 18 countries while interviewing thousands of consumers and members of the trade regarding their attitudes toward wine. Based on evidence recently collected in the U.S., U.K and Switzerland, the firm has identified what it considers to be the most i...
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