Follow us on Twitter Subscribe to Wine Business Monthly Wine Business Monthly Archives Advertise in Wine Business Monthly About Wine Business Monthly homepage homepage homepage Wine Business Monthly Homepage
Wine Business Monthly - The Industry's Leading Publication for Wineries and Growers
Sign In | New User? Register  
July 2010
Product Review: CRM Software Tools Available, But Will They Be Used?
CRM is a method for making the right offer to the right consumer to increase sales, and it is also about engaging that customer with the brand at every opportunity to build loyalty.
by Mary-Colleen Tinney
For all the attention that the wine industry has given direct to consumer sales over the last five years, the concept of Customer Relationship Management (CRM) is still quite confusing to many wineries. Most wineries understand that CRM could be beneficial to their business through improved marketing messages, increased sales and better customer service. However, many wineries struggle to understand what exactly CRM entails and how to manage the practice. Though the field of CRM covers a huge r...
» Article access restricted to registered members of
Already a Member?

Click the button below to sign in:

Don't Have an Account?

WBM is the leading publication for the Wine Industry.

• In-depth Product Reviews
• Industry Trends & Analysis
• Access to over 10 Years of Articles

Registration is FREE and EASY.

subscribe to print | archive | advertise | 800-895-9463
Copyright© 1994-2015 by Wine Communications Group. All Rights Reserved. Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.
subscribe to print | archive | advertise | 800-895-9463