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July 2010
Product Review: CRM Software Tools Available, But Will They Be Used?
CRM is a method for making the right offer to the right consumer to increase sales, and it is also about engaging that customer with the brand at every opportunity to build loyalty.
by Mary-Colleen Tinney
For all the attention that the wine industry has given direct to consumer sales over the last five years, the concept of Customer Relationship Management (CRM) is still quite confusing to many wineries. Most wineries understand that CRM could be beneficial to their business through improved marketing messages, increased sales and better customer service. However, many wineries struggle to understand what exactly CRM entails and how to manage the practice. Though the field of CRM covers a huge r...
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