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Retail Sales Analysis: Off-Premise Wine Sales Increase 9.2 Percent in March

Jun 2010 Issue of Wine Business Monthly
Off-premise wine sales data increased 9.2 percent from the same period last year in the four weeks ending April 3, according to The Nielsen Company-tracked data. The jump in March is likely due to the “traditional Easter upswing,” said Danny Brager, VP group client director, beverage alcohol team at The Nielsen Company. Also, Easter Sunday fell earlier this year, on April 4 rather than April 12. According to Brager, for the week ending April 3, growth spiked up to +19 percent versus...
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