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June 2010
Insight & Opinion: Comparison of Wine Sales by Closure Type
by Peter Weber
In the Wine Business Monthly 2009 Closure Report, wineries rated closures by perceived consumer acceptance. Natural cork received the highest marks. Technical corks were rated second. Alternative closures of screw caps and synthetics were third and fourth respectively. These results have been consistent in the four reports published since 2004—with the most significant change being a gradual reversal of the participants’ ranking of consumer perception for synthetics and screw caps. ...
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