Are Pacific Northwest Wines Giving California a Run for its Money?
Washington and Oregon rev up to give their neighbor some competition.
Jun 2010 Issue of Wine Business Monthly
As consumer spending continues to be tight and average by-the-bottle spending remains low, not all producers are proving to be created equal in their ability to cater to the public’s current wine needs and desires. Having the benefit of large-scale production, which some wineries do in California and Washington, is an advantage to which most small-scale producers in Oregon aren’t privy. However, with sizable egos, expensive long-term investments and often unrealistic pricing, not all...
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