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Tasting Room Traffic: East, South, Midwest

As visitors follow regional wine trails, 'staycations' remain popular and the economy affects growth in some regions more than others.
May 2010 Issue of Wine Business Monthly
Editor’s Note: This is the second installment of our update on tasting room traffic. The first installment on West Coast tasting rooms was published in February 2010. The good news: it’s spring. Wineries in cold weather regions welcome the warm weather and sunshine that pulls wine-lovers out of their homes and into the tasting rooms. Although some wineries reported that business is down and people continued to buy less, others said tasting room sales and winery attendance have surge...
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