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May 2010
Survey Report: State of Direct to Consumer One Year after the Economic Crash
Cautiously optimistic wineries increase club offerings as cancellations slow
by Cyril Penn
Summary: • DTC sales growth via the tasting room outpaces ecommerce and wine clubs • More wineries offer multiple wine club options • Wine club attrition rates fell in early 2010 Wine Business Monthly’s fifth annual Tasting Room Survey Report takes a focused look at the trends in DTC sales. While the outlook is mixed, direct to consumer (DTC) sales held their own during the past year while club attrition rates slowed. Wineries also increased the types of offerings availa...
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