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May 2010
Sustainability: The New Paradigm
UC Davis' RAVE conference focuses on research in support of sustainable practices.
by Mark Greenspan
The word “sustainability” often seems to be bandied about as a catch-all term used to explain why one is not using organic or Biodynamic® practices in their vineyard. Because of that, the word has lost its true meaning; and as a colleague once told me, “Sustainable is the new conventional.” That statement can be read both ways, meaning either that the sustainable moniker is being used as a disguise for sloppy conventional practices, or conventional practices are becom...
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