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Sustainability: The New Paradigm

UC Davis' RAVE conference focuses on research in support of sustainable practices.
May 2010 Issue of Wine Business Monthly
The word “sustainability” often seems to be bandied about as a catch-all term used to explain why one is not using organic or Biodynamic® practices in their vineyard. Because of that, the word has lost its true meaning; and as a colleague once told me, “Sustainable is the new conventional.” That statement can be read both ways, meaning either that the sustainable moniker is being used as a disguise for sloppy conventional practices, or conventional practices are becom...
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