Wine Business Monthly - The Leading Print Publication for Wineries and Growers
Sign In | New User? Register

Wineries Thirst for Consumer Data

Marketing Departments Grow Increasingly Sophisticated
Apr 2001 Issue of Wine Business Monthly
The adage "knowledge is power" has scarcely been more timely for the wine industry as it is today. As consolidation produces ever-larger wine giants, with one company's multiple brands competing even more fiercely against brands of other mega corporations, the dynamics of sales and marketing are changing. The effectiveness of merely pushing a product to consumers, hoping they buy into a particular wine brand's message and adopt that brand as their own is being replaced--some say rapidly--by havi...
» Article access restricted to registered members of

Don't Have an Account?

WBM is the leading publication for the Wine Industry.

• In-depth Product Reviews
• Industry Trends & Analysis
• Access to over 10 Years of Articles

Registration is FREE and EASY.

Already a Member?

Click the button below to sign in:

subscribe | archive | advertise | 800-895-9463

Copyright© 1994-2015 by Wine Communications Group. All Rights Reserved. Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.