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More Than Just Wine Tasting Room Extras

Apr 2001 Issue of Wine Business Monthly
Tasting rooms these days are filled with more than just wine. Ever seeking out new ways to increase tasting room profits, wineries are filling their empty spaces with a variety of oils, clothes, pottery and other gifts. Some wineries choose to limit their products to a line of clothing; others choose to fill their tasting rooms with gifts. However, is there a marked advantage to stocking your tasting room full of gifts? Does it add to the winery experience, or detract attention from the wine? Th...
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