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April 2001
Chalone Wine Group Steers for the Market's Mainstream
by Paul Franson
Chalone Wine Group (CWG), long considered stuck in the backwaters of America's booming high-end wine business, is moving squarely into its mainstream. After years known best for Chardonnay, it is steaming full speed into the faster-growing and more profitable market for red wines, particularly Bordeaux varietals. "Two years ago, 70 percent of CWG's revenue came from white wines," says president and CEO Tom Selfridge. "It was 50/50 this harvest, and in three years, two-thirds of our production wi...
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