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Is Your Tasting Room Ready for the Crowds?

Apr 2001 Issue of Wine Business Monthly
The busy season is approaching for wineries in the northern hemisphere. It's a good time to take a look at your tasting room and make sure it's ready for the influx of visitors. Presumably you have two goals: 1. Make your visitors' stay as enjoyable as possible, so they remember you favorably when they get back home, and 2. Generate as much revenue as possible from their brief visit--from both wine and non-wine items. Here are some tips to help maximize both. Our thanks to Craig Root, of Craig R...
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