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April 2010
Old Technology is New Again
New companies specialize in using the telephone for direct to consumer sales
by Cyril Penn and Jody Purdom
A Tough Economy Calls for Creative Wine Sales Tactics It’s well known that the recent recession changed the dynamics of the wine business. We’ve seen price compression, reduced consumer demand for high priced items, slowing restaurant sales with retailers as well as wholesalers cutting inventory levels. Inventory has backed up at many wineries. The world changed. What’s an enterprising winery with surplus product to do? Turn to the latest innovation to hit the direct to consu...
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