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Retail Sales Analysis: Premium 3-Liter Box Category Continues to Show Strong Growth

Apr 2010 Issue of Wine Business Monthly
Premium 3-liter box wine growth was fueled last year by greater distribution, slightly more households buying—and when they did buy, buying more—in the category and some tradeoff from under $8 wines and the 1.5L segment, according to a new study by The Nielsen Company. Year on year, wine sales for the 3-liter (3L) category were up 24 percent in the 52 weeks ending February 6 and 21.3 percent in the 13 weeks ending the same period. In addition, premium 3L buyers were showing high int...
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