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March 2010
'Just in Time' Model for Delivering Products
Wineries turn to consolidators for smaller orders.
by Paul Franson
Like electronics, cars, food and other industries before it, the wine business is slowly moving toward a “just in time” model for delivering products, but it is hampered by legal restraints that slow the process. Even with legal complexities that require a three-tier sales process in most cases, wineries are lurching forward JIT. First, more consumers are buying in smaller quantities and only when they need the wine—in many cases the day it’s drunk. Second, consumers who...
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