This Argentine red is seducing consumers with strong fruit-forward flavors and appealing price points, challenging domestic producers to compete.
Mar 2010 Issue of Wine Business Monthly
In a value-driven economy, few wines can compete with the intense flavor profile and bang for the buck that Argentine Malbec delivers. Land and production costs are low in Argentina, and the country has a positive and easy to identify image on the American market. The number of producers introducing new Malbecs continues to grow on the U.S. market. What’s more, the fact that Argentine wines are varietally labeled and that Malbec, in particular, can have a bright fruit profile and approacha...
» Article access restricted to registered members of winebusiness.com/