2010 Equipment Survey Report: Cellar -- Tanks & Pumps
Direct to consumer sales are affecting equipment purchases, particularly small portable tanks
by Bill Pregler
Mar 2010 Issue of Wine Business Monthly
The results of the 2010 Wine Business Monthly Equipment Survey show wineries adapting to the changing economy. They are more cautious when considering capital investments. Even in a down economy, however, opportunities still abound. In 2009, the success stories came from wineries that really developed their direct to consumer sales. Even with the soft markets, many still grew. The key strategy we heard over and over was to diversify their offerings, giving customers more choices in the tasting r...
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