Follow us on Twitter Subscribe to Wine Business Monthly Wine Business Monthly Archives Advertise in Wine Business Monthly About Wine Business Monthly homepage homepage homepage Wine Business Monthly Homepage
Wine Business Monthly - The Industry's Leading Publication for Wineries and Growers
Sign In | New User? Register  
July 2000
Specialized Branded Wines Make the Buying Choice Easier for Consumers
by Ryan Quinn
Beverage brand owners are exploiting increasingly specialized niche areas of both the on and off premise trade. Two highly specialized and distinctively branded newcomers enjoying great success in their respective categories, proving that when it comes to market placement, specific doesn't necessarily mean small.Currying FavorCobra is an Indian owned company with its headquarters in London. Cobra owns and markets the Cobra Beer brand, one of the fastest growing beer brands in the U.K. They also ...
» Article access restricted to registered members of
Already a Member?

Click the button below to sign in:

Don't Have an Account?

WBM is the leading publication for the Wine Industry.

• In-depth Product Reviews
• Industry Trends & Analysis
• Access to over 10 Years of Articles

Registration is FREE and EASY.

subscribe to print | archive | advertise | 800-895-9463
Copyright© 1994-2015 by Wine Communications Group. All Rights Reserved. Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.
subscribe to print | archive | advertise | 800-895-9463