Specialized Branded Wines Make the Buying Choice Easier for Consumers
by Ryan Quinn
Jul 2000 Issue of Wine Business Monthly
Beverage brand owners are exploiting increasingly specialized niche areas of both the on and off premise trade. Two highly specialized and distinctively branded newcomers enjoying great success in their respective categories, proving that when it comes to market placement, specific doesn't necessarily mean small.Currying FavorCobra is an Indian owned company with its headquarters in London. Cobra owns and markets the Cobra Beer brand, one of the fastest growing beer brands in the U.K. They also ...
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