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February 2010
Retail Sales Analysis: Off-Premise Wine Sales Slightly Decrease in November versus Same Period Last Year
by Rachel Nichols
Off-premise wine sales typically jump in November, the first half of the crucial holiday sales season. They jumped again this year but only to a level slightly below their level in November 2008. According to The Nielsen Company-tracked data, wine sales declined 0.3 percent from the same period last year in the four weeks ending December 12. This is the first half of the crucial holiday sales period which includes Thanksgiving sales. The second half of the holiday sales data, including Christmas...
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