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February 2010
Wine Promotions that Work
Restaurants continue to find inventive ways to bring in customers.
by Liza B. Zimmerman
As the on-premise sector remained hard hit by consumer spending cutbacks for most of 2009, creative operators are executing unique wine promotions to attract customers and beef up the bottom line. The range of successful promotions runs the gamut, from wine classes and dinners to tastings and BYOB nights. At Au Pied de Cochon beverage director Kareem Zarwi concentrates on French wines. At Tribeca Grill, a contemp...
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